{"id":14402,"date":"2018-08-26T15:55:07","date_gmt":"2018-08-26T13:55:07","guid":{"rendered":"https:\/\/marabelia.com\/?page_id=14402"},"modified":"2026-09-14T21:17:14","modified_gmt":"2026-09-14T19:17:14","slug":"online-marketing-valencia","status":"publish","type":"page","link":"https:\/\/marabelia.com\/en\/online-marketing-valencia\/","title":{"rendered":"Online marketing Valencia"},"content":{"rendered":"
[vc_row css_animation=”fadeIn” bg_type=”bg_color” parallax_content=”off” fadeout_row=”off” enable_overlay=”enable_overlay_value” overlay_color=”rgba(255,255,255,0.36)” overlay_pattern=”03.png” overlay_pattern_opacity=”4″ seperator_enable=”seperator_enable_value” seperator_type=”clouds_seperator” seperator_svg_height=”90″ seperator_shape_background=”#eaeaea” css=”.vc_custom_1789154469611{padding-top: 3% !important;padding-right: 5% !important;padding-left: 5% !important;background-color: #eaeaea !important;}”][vc_column][vc_row_inner gap=”35″ el_class=”contenedor-web”][vc_column_inner][vc_empty_space height=”24px”][vc_column_text css=””]\n

Digital Marketing and SEO<\/span><\/h1>\n[\/vc_column_text][vc_empty_space height=”24px”][vc_column_text css=””]\n

At Marabelia, we bring together brand strategy, SEO, data, content and technology to understand how a business is searched for, found and perceived. We carry out comprehensive audits and combine insights from SE Ranking, Google Search Console and Google Analytics 4 to turn problems and opportunities into an action plan. Based in Valencia, we work with projects everywhere, combining human analysis, thoughtful copywriting and AI tools that help us go further without losing good judgement.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]\n[vc_row_inner gap=”30″ el_class=”contenedor-web servicios-web”][vc_column_inner width=”1\/3″ css=”.vc_custom_1535368484182{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Brand and strategy audit<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#e15b64″][vc_empty_space][vc_column_text css=””]\n

Before proposing any action, we examine the brand as a whole: positioning, value proposition, services, audiences, tone of voice, identity and digital presence. We look for inconsistencies, weaknesses and opportunities so the strategy starts from what the business is and what it aims to become.<\/p>\n

What do we gain from this initial audit?<\/span><\/h3>\n

A clear diagnosis, priorities and a roadmap connecting communication, website, content, SEO and acquisition. Publishing for the sake of publishing may keep everyone very busy, but it does not necessarily take the brand anywhere.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535368493463{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Advanced SEO audit<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#f37e60″][vc_empty_space][vc_column_text css=””]\n

We review crawling, indexation, architecture, metadata, internal linking, performance, content, structured data and potential duplication. We do not stop at an automated score: every finding is interpreted in the context of the website, the business and the searches that genuinely matter.<\/p>\n

What problems can an SEO audit uncover?<\/span><\/h3>\n

Pages competing against each other, weak content, technical errors, unnecessary redirects, orphaned URLs or templates that hold back performance. We deliver recommendations ordered by impact and difficulty, making it clear what should be addressed first.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535368500907{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Website architecture and hierarchy<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#ea8711″][vc_empty_space][vc_column_text css=””]\n

We organise pages, categories, menus, headings and internal links so every piece of content has a clear purpose. Good architecture helps people navigate, search engines understand the site and the brand explain everything it offers.<\/p>\n

How do we organise content?<\/span><\/h3>\n

We define core topics, search intents and priority pages, then structure the information with a coherent H1, H2 and H3 hierarchy. We also design the internal linking system to support navigation and strengthen strategic URLs.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]\n[vc_row_inner gap=”30″ el_class=”contenedor-web”][vc_column_inner width=”1\/3″ css=”.vc_custom_1535368512023{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Keyword cannibalisation and search intent<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#abbd81″][vc_empty_space][vc_column_text css=””]\n

We detect when several URLs are trying to rank for the same search and end up dividing signals, visibility or clicks. We compare rankings, queries, landing pages and search results to distinguish genuine cannibalisation from normal overlap between related content.<\/p>\n

How do we resolve keyword cannibalisation?<\/span><\/h3>\n

We decide which page should take priority and assess whether to merge, redirect, rewrite, change the angle or strengthen internal links. We then monitor progress to confirm that Google has understood the new division of roles.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535368520392{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Connected SEO data<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#81bcbd”][vc_empty_space][vc_column_text css=””]\n

We combine SE Ranking data with Search Console impressions, clicks, CTR and queries, as well as behaviour and conversions from Google Analytics 4. This takes us beyond monitoring positions and helps us understand what happens before and after every visit.<\/p>\n

Why do we not rely on a single tool?<\/span><\/h3>\n

Because a keyword can climb the rankings without generating business, or receive many impressions but hardly any clicks. Connecting sources reveals opportunities that would otherwise go unnoticed and lets us make decisions with context\u2014not with a collection of pretty little numbers.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535368529154{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Competitor research and opportunities<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#178fa4″][vc_empty_space][vc_column_text css=””]\n

We analyse organic and paid competitors, keywords, high-visibility pages, content, adverts and areas that remain underdeveloped. We also identify who truly competes in Google, which does not always match the list of rivals a brand has in mind.<\/p>\n

Is this about copying competitors?<\/span><\/h3>\n

Not at all. We study them to understand the landscape, identify patterns and find opportunities of our own. The goal is to build a distinctive and realistic strategy\u2014not become a slightly dishevelled version of whoever is already ahead.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]\n[vc_row_inner gap=”30″ el_class=”contenedor-web”][vc_column_inner width=”1\/3″ css=”.vc_custom_1535124077703{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Strategic SEO copywriting<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#738cdf”][vc_empty_space][vc_column_text css=””]\n

We write for people without forgetting how they search. We combine search intent, brand voice, clarity, persuasion and structure to create editorially sound copy: content that ranks, explains the offer clearly and helps people make decisions.<\/p>\n

What content do we write or optimise?<\/span><\/h3>\n

Service pages, landing pages, categories, articles, case studies, metadata, calls to action and content guidelines. We can start from scratch or improve existing copy without stuffing it with keywords until it stops sounding human.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535124203079{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Content and social media<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#9085fb”][vc_empty_space][vc_column_text css=””]\n

We turn strategy into a recognisable, sustainable content system. We define topics, formats, tone, frequency and channels so the website, blog, newsletters and social media tell the same story without repeating exactly the same thing everywhere.<\/p>\n

Can we manage your social media too?<\/span><\/h3>\n

Yes. We prepare editorial calendars, copy, design, photography, video, reels, scheduling and promoted campaigns. We adapt the service to the team and available resources, creating a consistent presence the brand can genuinely maintain.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535124285737{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Visibility in search and AI<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#aa85b9″][vc_empty_space][vc_column_text css=””]\n

We work to make the brand understandable, relevant and recognisable in both traditional search engines and emerging AI answer environments. We strengthen entities, sources, structure, topical authority and the consistency of published information.<\/p>\n

Do we also analyse how the brand appears in AI?<\/span><\/h3>\n

Yes. We can study relevant queries, mentions, cited sources, perception and visibility against competitors. It is a rapidly evolving field, so we measure, experiment and avoid selling smoke sprinkled with technological glitter.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]\n[vc_row_inner gap=”30″ el_class=”contenedor-web”][vc_column_inner width=”1\/3″ css=”.vc_custom_1535124077703{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Automation and AI with Codex<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#b98594″][vc_empty_space][vc_column_text css=””]\n

We create bespoke workflows and tools to analyse large volumes of information, compare data, detect patterns and reduce repetitive tasks. We use Codex to accelerate technical processes and develop solutions tailored to each project\u2019s working method.<\/p>\n

What does Codex bring to marketing and SEO?<\/span><\/h3>\n

It helps us automate checks, structure audits, cross-reference exports, prepare reports and build WordPress-specific integrations or features. The tool multiplies our analytical capacity; judgement, decisions and review remain firmly ours.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535124203079{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Paid advertising<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#f26e6b”][vc_empty_space][vc_column_text css=””]\n

We design and manage campaigns in Google Ads and other digital media to capture demand, launch services or extend the reach of an initiative. We connect adverts, landing pages and measurement so investment becomes part of the strategy instead of operating in isolation.<\/p>\n

How do we manage advertising investment?<\/span><\/h3>\n

We configure conversions, keywords, negative terms, audiences, creative assets and budgets. We review results regularly and optimise Search, Display, Shopping or remarketing campaigns according to the agreed goals.<\/p>\n[\/vc_column_text][\/vc_column_inner]\n[vc_column_inner width=”1\/3″ css=”.vc_custom_1535124285737{padding-top: 6% !important;padding-right: 6% !important;padding-bottom: 6% !important;padding-left: 6% !important;}”][vc_column_text css=””]\n

Media relations and communication<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”22px”][vc_separator color=”custom” border_width=”3″ accent_color=”#d9cd43″][vc_empty_space][vc_column_text css=””]\n

When a brand needs to move beyond its own channels, we plan communication and outreach with digital media, publications, collaborators and communities. We identify spaces that fit the project and coordinate the message to build reach, reputation and authority.<\/p>\n

What can media relations include?<\/span><\/h3>\n

Press releases, dossiers, media selection and outreach, sponsored content, collaborations, launch promotion, coverage reports and event support. Every action is assessed for fit and usefulness\u2014not for the number of logos it adds to a report.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]\n[vc_empty_space][\/vc_column][\/vc_row]\n[vc_row gap=”30″ css_animation=”fadeIn” bg_type=”bg_color” parallax_content=”off” fadeout_row=”off” enable_overlay=”enable_overlay_value” overlay_color=”rgba(255,255,255,0.36)” overlay_pattern=”03.png” overlay_pattern_opacity=”4″ seperator_enable=”seperator_enable_value” seperator_type=”clouds_seperator” seperator_svg_height=”90″ seperator_shape_background=”#eaeaea” css=”.vc_custom_1789129235318{padding-top: 3% !important;padding-right: 10% !important;padding-bottom: 3% !important;padding-left: 10% !important;background-color: #eaeaea !important;}” el_id=”precios-marketing”][vc_column][vc_row_inner css=”.vc_custom_1708724288386{padding-top: 6% !important;}”][vc_column_inner][vc_column_text css=””]\n

Digital Marketing and SEO Prices<\/span><\/h2>\n[\/vc_column_text][vc_empty_space height=”32px”][vc_column_text css=””]\n

Explore our digital marketing and SEO prices<\/a>. You can commission a specific action or combine auditing, content, analytics, advertising and ongoing monitoring in a strategy tailored to your starting point and goals. If your project does not fit neatly into a box\u2014which is perfectly normal\u2014we will prepare a bespoke proposal.<\/span><\/p>\n[\/vc_column_text][vc_empty_space][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text][vc_row bg_type=\"bg_color\" parallax_content=\"off\" fadeout_row=\"off\" enable_overlay=\"enable_overlay_value\" overlay_color=\"rgba(255,255,255,0.36)\" overlay_pattern=\"03.png\" overlay_pattern_opacity=\"4\" seperator_enable=\"seperator_enable_value\" seperator_type=\"clouds_seperator\" seperator_svg_height=\"90\" seperator_shape_background=\"#eaeaea\" el_id=\"prices-marketing\"][vc_column][vc_column_text]\r\n

*Prices without VAT<\/span><\/p>\r\n[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/3\"][mvc_price_listing style=\"mega-price-table-5\" price_title=\"INITIAL SEO PACK\" btn_url=\"url:https%3A%2F%2Fmarabelia.com%2Fcontacto%2F|title:Contacto\" top_bg=\"#c2024f\" price_bg=\"#ffffff\" title_clr=\"#ffffff\" price_amount=\"600\" price_plan=\"$\" titlesize=\"25\" planesize=\"25\" amountsize=\"50\" caption_url=\"\"]\r\n