{"id":14897,"date":"2018-02-14T10:44:55","date_gmt":"2018-02-14T09:44:55","guid":{"rendered":"https:\/\/marabelia.com\/?page_id=14897"},"modified":"2026-10-27T09:37:26","modified_gmt":"2026-10-27T08:37:26","slug":"frequently-asked-questions","status":"publish","type":"page","link":"https:\/\/marabelia.com\/en\/frequently-asked-questions\/","title":{"rendered":"Frequently Asked Questions"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-start&#8221; css=&#8221;.vc_custom_1793080000001{padding-top: 56px !important;padding-right: 10% !important;padding-bottom: 56px !important;padding-left: 10% !important;background-color: #EAEAEA !important;}&#8221;][vc_column][vc_single_image image=&#8221;17303&#8243; img_size=&#8221;full&#8221; alignment=&#8221;left&#8221;][vc_column_text]\n<p><strong>MARABELIA \u00b7 CLEAR ANSWERS<\/strong><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8221;Frequently asked questions about web design&#8221; font_container=&#8221;tag:h1|font_size:44px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>WordPress, budgets, maintenance, SEO, branding\u2026 A new project comes with plenty of questions. Here are clear answers to help put your ideas in order.<\/p>\n<p>We are Marabelia, a creative cooperative based in Valencia. We design and develop websites and work on visual identity and marketing for businesses across Spain.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;12px&#8221;][vc_btn css=&#8221;.vc_custom_1793080000101{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;01 \u00b7 Web design&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:%23faq-design-development|title:01%20%C2%B7%20Web%20design&#8221;][vc_btn css=&#8221;.vc_custom_1793080000102{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;02 \u00b7 Budget and process&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:%23faq-budget-process|title:02%20%C2%B7%20Budget%20and%20process&#8221;][vc_btn css=&#8221;.vc_custom_1793080000103{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;03 \u00b7 WordPress and maintenance&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:%23faq-wordpress-maintenance|title:03%20%C2%B7%20WordPress%20and%20maintenance&#8221;][vc_btn css=&#8221;.vc_custom_1793080000104{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;04 \u00b7 SEO and AI&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:%23faq-seo-ai-visibility|title:04%20%C2%B7%20SEO%20and%20AI&#8221;][vc_btn css=&#8221;.vc_custom_1793080000105{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;05 \u00b7 Branding and video&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:%23faq-brand-content-video|title:05%20%C2%B7%20Branding%20and%20video&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-design-development&#8221; css=&#8221;.vc_custom_1793080000002{padding-top: 48px !important;padding-right: 10% !important;padding-bottom: 48px !important;padding-left: 10% !important;background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text]\n<p><strong>01 \u00b7 FREQUENTLY ASKED QUESTIONS<\/strong><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8221;Web design and development&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>A good-looking website is a start. A good-looking website that solves what your business needs is even better.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;What is the difference between web design and web development?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Web design defines how information is presented and how people use a website: its structure, navigation, layout and visual style. Development turns that design into a working website, with its content, forms, integrations and management tools.<\/p>\n<p>At Marabelia, we combine design and development so that appearance and functionality serve the same goal. Explore our <a href=\"https:\/\/marabelia.com\/en\/web-design-in-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">web design and development services in Valencia<\/a> and see how we put them into practice.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;When should an existing website be refreshed, and when is a rebuild better?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>It depends on the condition of the website and what the business needs now. Sometimes reorganising the content and improving the design is enough. In other cases, the technology or structure makes progress difficult, and rebuilding is the more practical choice.<\/p>\n<p>Before deciding, we review what is worth keeping, which features are missing and which content is still useful. If page addresses change, redirects also need to be planned so that old links continue to lead to the right content.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What does a bespoke website mean?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>A bespoke website starts with the needs of the project, rather than forcing a business into a fixed structure. It may involve a distinctive design, a specific content structure or custom features that standard tools cannot provide.<\/p>\n<p>Not everything needs to be built from scratch: we combine WordPress and existing tools with custom development where it adds value. Our <a href=\"https:\/\/marabelia.com\/en\/proyecto\/web-2\/bespoke-web-design-elearning-platform-military-psychology-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Psicomil Academy project<\/a> shows this approach in practice.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Can a website be expanded with a shop, courses or bookings?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Yes. A website can grow with new features when its structure and tools support them. A shop, learning platform or booking system needs clear decisions about registration, user permissions and how content or payments are managed.<\/p>\n<p>Considering future additions from the outset helps avoid redoing work later. Our proposal sets out what is included now and what can be added afterwards. Explore our solutions for <a href=\"https:\/\/marabelia.com\/en\/web-design-in-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">online shops and learning platforms<\/a>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Can you connect my website to other business tools?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Yes. We can assess integrations with external platforms, automations and custom functionality. The solution depends on the systems you use, their connection options and the information they need to exchange.<\/p>\n<p>To prepare a quote, we need to know which tools are involved and what task you want to solve. The more specific the process\u2014for example, what should happen after a form is submitted\u2014the better we can assess the development work.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Where can I see examples of Marabelia\u2019s websites and projects?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Our portfolio includes projects from different sectors. These four examples show some of the websites we can design and develop:<\/p>\n<ul>\n<li><strong>Business website: <a href=\"https:\/\/marabelia.com\/en\/proyecto\/web-2\/web-design-architectural-lighting-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ceilica<\/a>.<\/strong> A company website presenting its solutions, products and projects.<\/li>\n<li><strong>Online shop: <a href=\"https:\/\/marabelia.com\/en\/proyecto\/web-2\/biophilic-design-website-online-shop\/\" target=\"_blank\" rel=\"noopener noreferrer\">Saih\u014d<\/a>.<\/strong> Web design and an online shop for a brand specialising in biophilic design.<\/li>\n<li><strong>Online academy: <a href=\"https:\/\/marabelia.com\/en\/proyecto\/web-2\/bespoke-web-design-elearning-platform-military-psychology-academy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Psicomil, Military Psychology Academy<\/a>.<\/strong> An e-learning platform with a virtual campus, courses, subscriptions and payment management.<\/li>\n<li><strong>Property website: <a href=\"https:\/\/marabelia.com\/en\/proyecto\/web-2,web\/property-website-design-boutique-home-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Boutique Home<\/a>.<\/strong> A multilingual property catalogue with search filters and listings for sales and rentals.<\/li>\n<\/ul>\n<p>Explore more websites, visual identities and audiovisual work in <a href=\"https:\/\/marabelia.com\/en\/projects\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marabelia\u2019s projects<\/a>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-budget-process&#8221; css=&#8221;.vc_custom_1793080000003{padding-top: 48px !important;padding-right: 10% !important;padding-bottom: 48px !important;padding-left: 10% !important;background-color: #F2F2F2 !important;}&#8221;][vc_column][vc_column_text]\n<p><strong>02 \u00b7 FREQUENTLY ASKED QUESTIONS<\/strong><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8221;Budgets, timelines and getting started&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>Good ideas need a plan. And a quote you can understand without decoding hieroglyphics.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Why can two websites have different prices?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>The price depends on the scope: the number and type of pages, design, content preparation, languages, ecommerce, integrations and special features. A company website and a platform with courses or bookings may look similar but require very different amounts of work.<\/p>\n<p>Our <a href=\"https:\/\/marabelia.com\/precios-diseno-web-valencia\/#precios-web\" target=\"_blank\" rel=\"noopener noreferrer\">indicative web design packages<\/a> help put a project in context. A tailored quote should explain what is included, what your business needs and which possible additions would be quoted separately.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What information helps you understand and quote for my project?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>A written list of your requirements helps: what your business does, who you want to reach, what the website should do and which problems it should solve. If you already have a website, include its address.<\/p>\n<p>We also ask for examples of websites you like and dislike, with a short explanation of why. We are not looking to copy them: these references help us understand your style, priorities and expectations.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What is the first meeting with Marabelia like?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>The first meeting is free and can take place in person in Valencia or online. It helps us get to know each other, understand your needs and clarify the questions that will shape the proposal.<\/p>\n<p>You can arrive with a detailed idea or a list of things your current website cannot do. You do not need every answer, but sharing context and references is useful. Get in touch through our <a href=\"https:\/\/marabelia.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact page<\/a> to start the conversation.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;What can affect the time needed to build a website?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>As a guide, a web project can be ready in around a month. The timeline depends on its size, functionality, the availability of content and the reviews needed during the work.<\/p>\n<p>Agreeing who provides each material and when each stage is reviewed helps keep the project organised. A complex integration, a shop with many products or a significant change in scope may need a different schedule.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Can you work with my business if it is outside Valencia?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Yes. Marabelia is based in Valencia and works with businesses and professionals elsewhere in Spain. Meetings and project coordination can take place online, with direct contact throughout the project.<\/p>\n<p>What matters is having a main contact, sharing the materials and organising reviews. You can meet <a href=\"https:\/\/marabelia.com\/en\/web-designers-in-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">the Marabelia team<\/a> before telling us what you have in mind.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-wordpress-maintenance&#8221; css=&#8221;.vc_custom_1793080000004{padding-top: 48px !important;padding-right: 10% !important;padding-bottom: 48px !important;padding-left: 10% !important;background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text]\n<p><strong>03 \u00b7 FREQUENTLY ASKED QUESTIONS<\/strong><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8221;WordPress, content management and maintenance&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>Your website has a life after launch. Being able to use it and look after it is part of the project.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Why do you work with WordPress?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>WordPress is a content management system that lets you organise and update a website through an administration dashboard. It can support company websites as well as projects with ecommerce, online learning or other features.<\/p>\n<p>Choosing it should go hand in hand with suitable configuration, carefully selected tools and maintenance. At Marabelia, we combine it with bespoke design and development to adapt the website to each project, rather than expecting every requirement to fit a template.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Will I be able to change text and images without coding?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Yes. We set up content management in WordPress and show you how to update the areas intended for everyday use. Editing text, changing images or publishing a post should not require programming knowledge.<\/p>\n<p>Special features may have their own workflows, and some structural changes may need professional help. That is why it is useful to distinguish between managing content and changing the website\u2019s design or code.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What does the included year of maintenance and security mean?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Our web projects include one year of maintenance and security. The proposal sets out the scope so you know which tasks are covered and how your website\u2019s needs will be handled.<\/p>\n<p>Maintenance involves looking after the technical side of the website and its tools. It does not mean adding any new feature or continually redesigning the site. If you need extensions or additional content work, we define that in the relevant proposal.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;What happens when the included maintenance ends?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>You can discuss continuing maintenance and security with a proposal suited to your website. Its scope and terms should be clear before you commit, so you can decide what you need.<\/p>\n<p>If your business changes, we can also assess improvements or new features separately. This keeps the care of the existing website distinct from the development of its next stage.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Are hosting and website maintenance the same thing?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>No. Hosting is the service that stores the files and data needed to visit a website. Maintenance is the work involved in caring for and reviewing the website and its tools. They are related services with different purposes.<\/p>\n<p>Before choosing a service, check what is included: hosting, domain registration, backups, updates and support can have different scopes. <a href=\"https:\/\/marabelia.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tell us about your website<\/a> and we can help clarify what your project needs.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-seo-ai-visibility&#8221; css=&#8221;.vc_custom_1793080000005{padding-top: 48px !important;padding-right: 10% !important;padding-bottom: 48px !important;padding-left: 10% !important;background-color: #F2F2F2 !important;}&#8221;][vc_column][vc_column_text]\n<p><strong>04 \u00b7 FREQUENTLY ASKED QUESTIONS<\/strong><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8221;SEO and visibility in search engines and AI&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>Making your website easy to understand is the first step. Building its visibility takes considered, consistent work.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Is building an SEO-ready website the same as hiring an SEO service?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>No. Making a website SEO-ready means considering its structure, content organisation and technical foundations from the beginning. SEO is ongoing work that can include search research, content, technical improvements and analysis of results.<\/p>\n<p>Good foundations support that work, but do not replace a strategy. Explore our <a href=\"https:\/\/marabelia.com\/en\/online-marketing-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO and digital marketing services<\/a> to see how we approach each project\u2019s visibility.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What SEO checks matter when redesigning a website?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Before changing a website, identify which pages and content are valuable. Review page addresses, titles, internal links, images and the organisation of information, and prepare redirects when one URL replaces another.<\/p>\n<p>After launch, check that important pages remain accessible and that indexing signals are consistent. A redesign should consider how people and search engines find and navigate the website as well as how it looks.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Can my business appear in answers from ChatGPT and other AI assistants?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Yes. A public website can be discovered and cited by assistants that use search and online sources, but no specific recommendation can be guaranteed. Clear, useful and verifiable information about the business, its services and its projects can help.<\/p>\n<p>It also matters that pages can be crawled. OpenAI explains that <a href=\"https:\/\/help.openai.com\/en\/articles\/12627856\" target=\"_blank\" rel=\"noopener noreferrer\">allowing OAI-SearchBot enables content discovery for ChatGPT search<\/a>. Allowing that access is different from allowing content to be used to train models.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;How are SEO and visibility in AI-powered search related?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>They share foundations: accessible pages, useful content, understandable internal links and consistent business information. FAQ answers are useful when they address real questions; adding lots of questions or repeating keywords does not guarantee greater visibility.<\/p>\n<p>Google explains that <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features\" target=\"_blank\" rel=\"noopener noreferrer\">its AI features build on established SEO best practices<\/a>. At Marabelia, we start by explaining what you do, who it is for and the experience behind it, connecting that information to real services and projects.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What is the difference between SEO and an advertising campaign?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>SEO works on a website\u2019s organic visibility. An advertising campaign pays to display messages in the placements and under the conditions of an advertising platform. They can complement each other, but have different goals, costs and ways of measuring results.<\/p>\n<p>The right choice depends on the business, timeline and budget. Before starting, define the enquiry or action you want to generate and how you will measure it. Explore our <a href=\"https:\/\/marabelia.com\/en\/online-marketing-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing and campaign services<\/a>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-brand-content-video&#8221; css=&#8221;.vc_custom_1793080000006{padding-top: 48px !important;padding-right: 10% !important;padding-bottom: 48px !important;padding-left: 10% !important;background-color: #FFFFFF !important;}&#8221;][vc_column][vc_column_text]\n<p><strong>05 \u00b7 FREQUENTLY ASKED QUESTIONS<\/strong><\/p>\n[\/vc_column_text][vc_custom_heading text=&#8221;Graphic design, content and video&#8221; font_container=&#8221;tag:h2|font_size:36px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>A website does not stand alone: your brand, images and words need to tell the same story.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Do I need a logo and visual identity before creating a website?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>Having a defined identity helps, but we can also work on the brand and website as parts of the same project. The logo, colours, typography and image style influence how the business is presented and how coherent the design feels.<\/p>\n<p>If you already have an identity, we assess how to bring it into the digital environment. If you need to create or refresh it, explore our <a href=\"https:\/\/marabelia.com\/en\/valencia-graphic-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">graphic design and visual identity services<\/a>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;What if I do not have text or images for my website yet?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>We can assess the content your website needs and the support that should be included in the project. The first step is organising the information: services, audience, value proposition, projects and contact options.<\/p>\n<p>It is important to agree who prepares each material and which work is included in the quote. We can consider photography, video and visual resources according to your business needs. A page does not need to be filled with attractive images that say nothing about the business.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;When does it make sense to include a video on a company website?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>When it helps explain something a visitor needs to understand: how a product works, how the team works, what happens in a space or what experience the brand offers. It needs a purpose, an appropriate length and an implementation that considers page loading.<\/p>\n<p>We can create videos for the website and adaptations for other channels. Explore our <a href=\"https:\/\/marabelia.com\/en\/corporate-videos-for-companies-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">corporate and advertising video services<\/a> and examples in the portfolio.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_custom_heading text=&#8221;Why work on the website, graphic design and marketing together?&#8221; font_container=&#8221;tag:h3|font_size:24px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_column_text]\n<p>They share the same brand and should support the same goals. When design, messaging and structure follow a common direction, it is easier to create a coherent experience across a website, presentation, campaign and other points of contact.<\/p>\n<p>At Marabelia, we combine these disciplines and define which ones each project needs. Explore our <a href=\"https:\/\/marabelia.com\/en\/projects\/\" target=\"_blank\" rel=\"noopener noreferrer\">web design, branding and video projects<\/a> to see this approach in practice.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-contact&#8221; css=&#8221;.vc_custom_1793080000007{padding-top: 48px !important;padding-right: 10% !important;padding-bottom: 48px !important;padding-left: 10% !important;background-color: #EAEAEA !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Can\u2019t find your question here?&#8221; font_container=&#8221;tag:h2|font_size:40px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text]\n<p>We like projects with personality and conversations that help shape them. Tell us what you need and we will work out the next step.<\/p>\n<p>The first meeting is free, in person in Valencia or online. You can call or message Mar on WhatsApp: <strong>655 28 25 86<\/strong>.<\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;24px&#8221;][vc_btn css=&#8221;.vc_custom_1793080000106{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;Call Mar&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:tel%3A%2B34655282586|title:Call%20Mar&#8221;][vc_btn css=&#8221;.vc_custom_1793080000107{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;Message on WhatsApp&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fwa.me%2F34655282586|title:Message%20on%20WhatsApp|target:_blank&#8221;][vc_btn css=&#8221;.vc_custom_1793080000108{margin-right: 8px !important;margin-bottom: 8px !important;}&#8221; title=&#8221;View all contact options&#8221; style=&#8221;outline-custom&#8221; custom_border=&#8221;#333333&#8243; custom_text=&#8221;#333333&#8243; shape=&#8221;round&#8221; size=&#8221;sm&#8221; align=&#8221;inline&#8221; link=&#8221;url:https%3A%2F%2Fmarabelia.com%2Fen%2Fcontact%2F|title:View%20all%20contact%20options|target:_blank&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_id=&#8221;faq-start&#8221; css=&#8221;.vc_custom_1793080000001{padding-top: 56px !important;padding-right: 10% !important;padding-bottom: 56px !important;padding-left: 10% !important;background-color: #EAEAEA !important;}&#8221;][vc_column][vc_single_image image=&#8221;17303&#8243; img_size=&#8221;full&#8221; alignment=&#8221;left&#8221;][vc_column_text] MARABELIA \u00b7 CLEAR ANSWERS [\/vc_column_text][vc_custom_heading text=&#8221;Frequently asked questions about web design&#8221; font_container=&#8221;tag:h1|font_size:44px|text_align:left|line_height:1.22&#8243; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;arcoiris2&#8243;][vc_column_text] WordPress, budgets, maintenance, SEO, branding\u2026 A new project comes with plenty of questions. Here are clear answers to help put your ideas in order. [&#8230;]\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-14897","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web design FAQs | Marabelia<\/title>\n<meta name=\"description\" content=\"Answers to your questions about web design, WordPress, budgets, maintenance, SEO and branding. 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