{"id":14611,"date":"2021-11-22T21:26:37","date_gmt":"2021-11-22T20:26:37","guid":{"rendered":"https:\/\/marabelia.com\/?p=14611"},"modified":"2025-06-23T10:28:52","modified_gmt":"2025-06-23T08:28:52","slug":"seo-positioning-in-valencia","status":"publish","type":"post","link":"https:\/\/marabelia.com\/en\/seo-positioning-in-valencia\/","title":{"rendered":"SEO Positioning in Valencia"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\n<h4 style=\"text-align: justify;\">Improve Organic Positioning (SEO) by Geolocation (Valencia)<\/h4>\n<p style=\"text-align: justify;\">In this article, we will explain some of the strategies we use at Marabelia to <a href=\"https:\/\/marabelia.com\/en\/web-design-in-valencia\/\">improve the online positioning<\/a> of our clients, most of whom want to be found with <strong>key terms<\/strong> related to the <strong>geolocation of their business<\/strong>. In our case, we are talking about companies from <strong>Valencia<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Automatic Technical Report of On-Page SEO<\/h3>\n<p style=\"text-align: justify;\">We analyze your website to identify <strong>the most important errors and correct them for proper SEO optimization<\/strong>. For this, we use the tool <strong>SEIGOO: <a href=\"https:\/\/seigoo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/seigoo.com<\/a>.<\/strong><\/p>\n<p style=\"text-align: justify;\">This tool will provide us with an automatic report including all the key technical aspects we need to improve and fix to optimize our website\u2019s SEO. <strong><em>Seigoo<\/em> will generate an SEO analysis showing a total score based on a 100-point scale.<\/strong> This percentage corresponds to the visibility and effect your company currently has on the Internet according to the Capo algorithm, which is based on 70 criteria. These parameters include search engine data, page structure and performance, mobile compatibility, loading time, and web visibility, among many others.<\/p>\n<h4 style=\"text-align: justify;\">Main Points of the Technical SEO Report:<\/h4>\n<p style=\"text-align: justify;\">Seigoo uses three colors for its owls to easily differentiate and identify the elements that need review. The <em>green<\/em> color indicates parameters that meet Google&#8217;s requirements, the <em>red<\/em> color highlights those that are not properly optimized for SEO, and the <em>gray<\/em> color is reserved for explanatory owls, which provide detailed information throughout the report about specific elements:<\/p>\n<div id='gallery-1' class='gallery galleryid-14611 gallery-columns-5 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/informe-SEO-Valencia.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"205\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/informe-SEO-Valencia-300x205.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14242\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/informe-SEO-Valencia-300x205.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/informe-SEO-Valencia-800x548.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/informe-SEO-Valencia-768x526.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/informe-SEO-Valencia.png 837w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14242'>\n\t\t\t\tInforme SEO Valencia\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Titulo-metadescripcionvista-previa.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"228\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Titulo-metadescripcionvista-previa-300x228.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14241\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Titulo-metadescripcionvista-previa-300x228.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Titulo-metadescripcionvista-previa-600x457.png 600w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Titulo-metadescripcionvista-previa-768x584.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Titulo-metadescripcionvista-previa.png 782w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14241'>\n\t\t\t\tTi\u0301tulo, metadescripcio\u0301n, vista previa\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Keywords-encabezados-imagenes.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Keywords-encabezados-imagenes-300x202.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14240\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Keywords-encabezados-imagenes-300x202.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Keywords-encabezados-imagenes-800x538.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Keywords-encabezados-imagenes-768x517.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Keywords-encabezados-imagenes.png 804w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14240'>\n\t\t\t\tKeywords, encabezados, ima\u0301genes\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Backlinks-enlaces-internos-enlaces-externos.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"232\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Backlinks-enlaces-internos-enlaces-externos-300x232.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14239\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Backlinks-enlaces-internos-enlaces-externos-300x232.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Backlinks-enlaces-internos-enlaces-externos-600x465.png 600w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Backlinks-enlaces-internos-enlaces-externos-768x595.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Backlinks-enlaces-internos-enlaces-externos.png 784w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14239'>\n\t\t\t\tBacklinks, enlaces internos, enlaces externos\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/URLs-redireccionamiento-Robots.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"223\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/URLs-redireccionamiento-Robots-300x223.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14238\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/URLs-redireccionamiento-Robots-300x223.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/URLs-redireccionamiento-Robots-600x446.png 600w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/URLs-redireccionamiento-Robots.png 765w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14238'>\n\t\t\t\tURLs, redireccionamiento, Robots\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Autoridad-del-dominio-y-autoridad-de-pagina.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"161\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Autoridad-del-dominio-y-autoridad-de-pagina-300x161.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14237\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Autoridad-del-dominio-y-autoridad-de-pagina-300x161.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Autoridad-del-dominio-y-autoridad-de-pagina-600x322.png 600w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Autoridad-del-dominio-y-autoridad-de-pagina-768x412.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Autoridad-del-dominio-y-autoridad-de-pagina.png 770w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14237'>\n\t\t\t\tAutoridad del dominio y autoridad de pa\u0301gina\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Optimizacion-movil-tamano-de-fuentes.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Optimizacion-movil-tamano-de-fuentes-300x163.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14235\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Optimizacion-movil-tamano-de-fuentes-300x163.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Optimizacion-movil-tamano-de-fuentes-600x327.png 600w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Optimizacion-movil-tamano-de-fuentes-768x418.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Optimizacion-movil-tamano-de-fuentes.png 779w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14235'>\n\t\t\t\tOptimizacio\u0301n mo\u0301vil, taman\u0303o de fuentes\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Tiempo-de-carga-tamano-de-carga.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"230\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Tiempo-de-carga-tamano-de-carga-300x230.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14234\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Tiempo-de-carga-tamano-de-carga-300x230.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Tiempo-de-carga-tamano-de-carga-800x613.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Tiempo-de-carga-tamano-de-carga-768x589.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Tiempo-de-carga-tamano-de-carga.png 802w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14234'>\n\t\t\t\tTiempo de carga, taman\u0303o de carga\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Google-Analytics-SSL-.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"222\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Google-Analytics-SSL--300x222.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14233\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Google-Analytics-SSL--300x222.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Google-Analytics-SSL--800x593.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Google-Analytics-SSL--768x570.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Google-Analytics-SSL-.png 805w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14233'>\n\t\t\t\tGoogle Analytics, SSL\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Redes-sociales.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"152\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Redes-sociales-300x152.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-14232\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Redes-sociales-300x152.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Redes-sociales-800x404.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Redes-sociales-768x388.png 768w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Redes-sociales.png 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-14232'>\n\t\t\t\tRedes sociales y posicionamiento\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify;\">Once we have generated our automatic report, we will proceed to correct and improve our website based on the results obtained. For <strong>good geolocated positioning<\/strong>, our <strong>web title<\/strong>, <strong>meta description<\/strong>, and <strong>headings<\/strong> should include our key term, in this case &#8220;<strong><em>Valencia<\/em><\/strong>&#8220;, associated with the <em>keywords<\/em> or <strong>key phrases defining our business activity<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Our website should have <strong>backlinks, internal links, and external links<\/strong> pointing to it with good quality, meaning websites with a high Pagerank linking to our page.<\/p>\n<p style=\"text-align: justify;\">Furthermore, we need our website to be technically well configured in the <em><strong>robots.txt<\/strong><\/em> file and to have good analytics tools incorporated, such as <strong><em>Google Analytics<\/em><\/strong> and <strong><em>Search Console<\/em><\/strong>.<\/p>\n<p style=\"text-align: justify;\">It goes without saying that we will need to optimize our website&#8217;s loading time as much as possible for both desktop and mobile devices, minimizing the user&#8217;s waiting time until the page is fully loaded.<\/p>\n<p style=\"text-align: justify;\">If we have Social Media, we can link them internally, which will also help improve our online positioning.<\/p>\n<p>&nbsp;<\/p>\n<h3>Fundamental Tools to Work on the Online Positioning of Our Website<\/h3>\n<h4>Search Console and Google Analytics<\/h4>\n<p style=\"text-align: justify;\">Once the technical study of our website is done, we must establish an improvement plan so that technically our website is ready to begin being managed at the positioning level. Within this plan, we will also include strategies related to the implementation of page titles, H1, H2, H3 headings, and paragraphs where Google can locate our key terms and their synonyms or related terms.<\/p>\n<p style=\"text-align: justify;\">The essential tools we will need are all those related to website visit statistics and the key search terms that lead users to land on our website.<\/p>\n<p style=\"text-align: justify;\">Our website must be registered with the main search engines (Google, Bing, and Yahoo!). The <strong>Bing registration<\/strong> can be requested from <a href=\"https:\/\/www.bing.com\/webmasters\/about\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.bing.com\/webmasters\/about<\/a>, and our website will also be registered on Yahoo. In any case, Bing and Yahoo are residual search engines with very few users, so our positioning efforts will be focused on Google and its tools.<\/p>\n<p style=\"text-align: justify;\">At <em>Marabelia<\/em>, we recommend registering our website using the plugin <em><strong>Google Site Kit<\/strong><\/em><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OAcWkMf8aL\"><p><a href=\"https:\/\/es.wordpress.org\/plugins\/google-site-kit\/\">Site Kit by Google &#8211; Analytics, Search Console, AdSense, Speed<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abSite Kit by Google &#8211; Analytics, Search Console, AdSense, Speed\u00bb \u2014 Plugin Directory\" src=\"https:\/\/es.wordpress.org\/plugins\/google-site-kit\/embed\/#?secret=XJDlWPz9oA#?secret=OAcWkMf8aL\" data-secret=\"OAcWkMf8aL\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Once our website is registered in <strong><em>Search Console<\/em><\/strong> and <em><strong>Google Analytics<\/strong><\/em>, we must prepare a report regarding the <strong>monthly visits<\/strong> our website receives, the <strong>main pages<\/strong> visited by our users, and on the other hand, the <strong>landing keywords<\/strong> of our website.<\/p>\n<p style=\"text-align: justify;\">Keywords are the main SEO assets we have; if our website is not optimized for those key terms or the public does not find us with those key terms, the strategic positioning will definitely not be working.<\/p>\n<p style=\"text-align: justify;\">There are free online tools like <strong>Ubersuggest<\/strong> <strong>(<a href=\"https:\/\/neilpatel.com\/es\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/neilpatel.com\/es\/ubersuggest\/<\/a>)<\/strong> that allow us to get an immediate <em>keyword<\/em> report without needing to have <em>Search Console<\/em> installed. This is especially useful to establish <strong>comparative graphs of our website against competitors<\/strong>, that is, those websites that are better positioned than us with the selected key terms.<\/p>\n<h4>General SEO Metrics of the Website<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12081\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-23-a-las-18.46.46.png\" alt=\"\" width=\"1153\" height=\"546\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-23-a-las-18.46.46.png 1153w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-23-a-las-18.46.46-800x379.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-23-a-las-18.46.46-300x142.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-23-a-las-18.46.46-1024x485.png 1024w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-23-a-las-18.46.46-768x364.png 768w\" sizes=\"auto, (max-width: 1153px) 100vw, 1153px\" \/><\/p>\n<p>These are the main values we must observe in our keyword analysis.<\/p>\n<p><strong>SEO Keywords:<\/strong> The keywords with which this domain is ranked in organic searches.<\/p>\n<p><strong>Volume:<\/strong> The number of searches these words have in a month.<\/p>\n<p><strong>Position:<\/strong> The average position of this URL in Google searches.<\/p>\n<p><strong>Estimated Visits:<\/strong> The estimated web traffic that this webpage receives from Google for this particular term.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><em><strong>Ubersuggest<\/strong><\/em> will also tell us how many visits a website has, how many backlinks, keyword ideas, and a competitor analysis in its premium version. In any case, its free version can be enough to get a general idea of our website\u2019s SEO situation for the main keywords.<\/p>\n<p style=\"text-align: justify;\">If we want to boost our website with Google Adwords, this tool will also provide a list of relevant keywords, along with metrics such as:<\/p>\n<ul>\n<li>Volume \u2013 the amount of monthly searches for the keyword on Google<\/li>\n<li>CPC \u2013 the average cost per click if you want to use Google Ads<\/li>\n<li>PD \u2013 the estimated competition in paid search<\/li>\n<li>SEO Difficulty (SD) \u2013 the estimated competition in organic search<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">This will be very useful when preparing Adwords or Display campaigns for our website.<\/p>\n<p>&nbsp;<\/p>\n<h3>Competitor Analysis and Their Key Terms<\/h3>\n<h4>Geolocating with &#8220;Valencia&#8221;<\/h4>\n<p style=\"text-align: justify;\">This study is essential to begin performing good web optimization and to define our strategies and objectives.<\/p>\n<p style=\"text-align: justify;\">A <b>competitor analysis<\/b> is nothing more than identifying your competitors and evaluating their strategies to define their strengths and weaknesses in relation to your own business. Thus, something so simple becomes a critical part of a company&#8217;s marketing plan.<\/p>\n<p style=\"text-align: justify;\">Conducting a competitor analysis is as simple as entering our key terms in Google\u2019s incognito mode and observing the results. For example, if we type in the browser <em>&#8220;<strong>SEO Positioning in Valencia<\/strong>&#8220;<\/em>, we will analyze the top 5 organic results that show the 5 best positioned pages regarding &#8220;SEO positioning&#8221; in our geolocated area, which in this case is <em><strong>Valencia<\/strong><\/em>.<\/p>\n<p>Regarding these main competitors, we should observe:<\/p>\n<ul>\n<li>The website name, title, meta description, and its snippet (Google capsule)<\/li>\n<li>How the key terms are implemented inside the website (Headings, paragraphs, images)<\/li>\n<li>Internal structure of the website and its implementation regarding key terms (menus, footer, blog, categories&#8230;)<\/li>\n<li>How many monthly visits the website receives<\/li>\n<li>How many quality inbound links point to that website<\/li>\n<li>Google Ads campaigns associated with that domain<\/li>\n<li>Related technical report<\/li>\n<li>Domain age<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Improving Our Website&#8217;s SEO to Outperform the Competition<\/h3>\n<p style=\"text-align: justify;\">We assume that we have already completed all the preliminary work, that our website has achieved a <strong>high-scoring technical report<\/strong>, that the <strong>title<\/strong> and <strong>meta description<\/strong> are appropriate, and that the <strong>headings<\/strong> and <strong>paragraphs<\/strong> contain the key terms and related keywords in the right measure. We also have other <strong>internal pages that reinforce these terms<\/strong>, as well as <strong>blog articles<\/strong> and <strong>related categories<\/strong>. We have reviewed the <strong>images<\/strong> on our website to also improve SEO through them by adding suitable <strong>titles<\/strong> and &#8220;<strong>alt<\/strong>&#8221; or &#8220;<strong>descriptions<\/strong>&#8220;. We are trying to <strong>attract visits<\/strong> to our site through social media and seeking <strong>quality inbound links<\/strong>, for example, by encouraging other blogs or supplier websites to link to our site.<\/p>\n<p style=\"text-align: justify;\">In fact, we would already be doing a good job with SEO, yet we still don\u2019t appear on the first or even the second page of Google, even though some time has passed since we started working on our positioning. <em><strong>Why is that?<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">The answer is that your <strong>geolocated business sector<\/strong> has <strong>high competition<\/strong>, which is also working with the geolocation of the key term, in this case &#8220;<strong>Valencia<\/strong>&#8220;.<\/p>\n<p style=\"text-align: justify;\"><strong>When competition for keywords is very strong, we must apply SEO techniques that match the level of our competitors. These strategies generally require a minimum financial investment to achieve our objectives.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3>Google <b>My Business<\/b><\/h3>\n<p style=\"text-align: justify;\">Keeping your Google My Business profile complete and updated with products, news, and positive reviews is essential since My Business is prioritized in geolocated search results.<\/p>\n<p style=\"text-align: justify;\">We need a high percentage of reviews, and a good investment in Google Ads will help us highlight our business in the city of Valencia.<\/p>\n<h3>Backlinks<\/h3>\n<p style=\"text-align: justify;\">With the free online tool <strong>Semrush<\/strong> ( <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.semrush.com\/<\/a> ) we can track the inbound links to our website, analyze their pagerank, and identify improvements. The free statistics we get from <strong>Semrush<\/strong> will be very valuable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12026\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.43.40.png\" alt=\"\" width=\"1130\" height=\"356\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.43.40.png 1130w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.43.40-800x252.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.43.40-300x95.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.43.40-1024x323.png 1024w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.43.40-768x242.png 768w\" sizes=\"auto, (max-width: 1130px) 100vw, 1130px\" \/><\/p>\n<p>This tool offers an impressive free feature to create SEO content templates based on the competition, which includes a recommended list of sites to get quality links for your website. Let\u2019s see an example:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12028\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.57.32.png\" alt=\"\" width=\"1149\" height=\"449\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.57.32.png 1149w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.57.32-800x313.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.57.32-300x117.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.57.32-1024x400.png 1024w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-18.57.32-768x300.png 768w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/p>\n<p style=\"text-align: justify;\">It also includes an <em>SEO Writing<\/em> assistant to evaluate the SEO quality of your web texts, as well as other impressive tools to research competitors and identify opportunities for improvement.<\/p>\n<p style=\"text-align: justify;\">Regarding backlinks, this tool is an excellent option to start finding places available to insert quality links to our website, which we can expand in the future, either through free directories, purchasing backlinks, or natural links.<\/p>\n<p style=\"text-align: justify;\">Another free online tool we shouldn\u2019t overlook is <strong>Ranking Coach<\/strong> <a href=\"https:\/\/www.rankingcoach.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.rankingcoach.com\/<\/a>, which provides a thorough analysis of our website, identifying SEO weaknesses related to our key terms and proposing specific improvements and exclusive (paid) features such as <strong>bulk directory submissions<\/strong> and <strong>Google Ads campaign automation<\/strong>, among others:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12030\" src=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-19.18.24.png\" alt=\"\" width=\"1061\" height=\"628\" srcset=\"https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-19.18.24.png 1061w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-19.18.24-800x474.png 800w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-19.18.24-300x178.png 300w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-19.18.24-1024x606.png 1024w, https:\/\/marabelia.com\/wp-content\/uploads\/2021\/11\/Captura-de-pantalla-2021-11-22-a-las-19.18.24-768x455.png 768w\" sizes=\"auto, (max-width: 1061px) 100vw, 1061px\" \/><\/p>\n<p>Other options to consider for backlinks include purchasing links through websites that offer this service such as <a href=\"https:\/\/prensalink.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">prensalink.com<\/a> or <a href=\"https:\/\/www.publisuites.com\/advertisers\/signup\/\" target=\"_blank\" rel=\"noopener noreferrer\">publisuites.com<\/a>, where you can buy link-building packs of different qualities (Pagerank).<\/p>\n<p>Other directories or websites where we can register our site and include quality backlinks are:<\/p>\n<ul>\n<li>Disqus.com<\/li>\n<li>Issuu.com (PDF)<\/li>\n<li>Calameo.com (PDF)<\/li>\n<li>Infobel.com (Directory)<\/li>\n<li>Paginasamarillas.es (Directory)<\/li>\n<li>Vulka.es (Directory)<\/li>\n<li>Infoisinfo.es (Directory)<\/li>\n<li>Scoop.it (Forum)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Web Traffic<\/h3>\n<p style=\"text-align: justify;\">Does your website have no visitors? Don\u2019t worry, because now with purchasing web traffic you can get many visitors in real time. Web traffic is the best way to promote a service or product, as it redirects all search engines towards your website.<\/p>\n<p style=\"text-align: justify;\">The platform with the best offers for buying web traffic is <a href=\"https:\/\/www.comprar-seguidores.info\/producto\/comprar-trafico-web\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.comprar-seguidores.info\/producto\/comprar-trafico-web\/<\/a>.<\/p>\n<p style=\"text-align: justify;\">You can choose the country of origin of the visits and the delivery times. <span style=\"font-size: 14.4px;\">Increasing web traffic to your site will allow you to better compete with others and thus achieve the best positioning within the vast Google ecosystem.<\/span> <span style=\"font-size: 14.4px;\">That is why many people who use the SEO platform recommend purchasing web traffic.<\/span> <span style=\"font-size: 14.4px;\">It is essential to boost any project as well as improve online popularity.<\/span><\/p>\n<div class=\"w-post-elm post_content us_custom_a3c22be0\">\n<p>&nbsp;<\/p>\n<\/div>\n<h3 style=\"text-align: justify;\">Other strategies for geolocalized online positioning (Valencia)<\/h3>\n<p style=\"text-align: justify;\">Without a doubt, this article is just an outline of all the strategies we can implement to improve the online positioning of your company. If you need more information, we recommend you visit our web section <a href=\"https:\/\/marabelia.com\/en\/online-marketing-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Marketing Valencia.<\/a> You can also check our digital marketing prices at <a href=\"https:\/\/marabelia.com\/en\/web-design-prices-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web, Graphic, Marketing and Video Prices<\/a> and review all our services at <a href=\"https:\/\/marabelia.com\/en\/web-design-in-valencia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Web Design in Valencia | Online Positioning.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Thank you for reading. Leave your comment.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text] Improve Organic Positioning (SEO) by Geolocation (Valencia) In this article, we will explain some of the strategies we use at Marabelia to improve the online positioning of our clients, most of whom want to be found with key terms related to the geolocation of their business. In our case, we are talking about companies [&#8230;]\n","protected":false},"author":1,"featured_media":14242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,83,68,89,97],"tags":[],"class_list":["post-14611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-tools","category-web-design","category-web-optimization","category-woocommerce-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Positioning in Valencia &#8226; Marabelia | Agencia Digital en Valencia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marabelia.com\/en\/seo-positioning-in-valencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Positioning in Valencia &#8226; Marabelia | Agencia Digital en Valencia\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text] Improve Organic Positioning (SEO) by Geolocation (Valencia) In this article, we will explain some of the strategies we use at Marabelia to improve the online positioning of our clients, most of whom want to be found with key terms related to the geolocation of their business. 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