{"id":14828,"date":"2015-07-05T12:23:22","date_gmt":"2015-07-05T10:23:22","guid":{"rendered":"https:\/\/marabelia.com\/?p=14828"},"modified":"2025-06-20T13:00:29","modified_gmt":"2025-06-20T11:00:29","slug":"how-to-control-web-optimization-and-seo-wordpress-guide","status":"publish","type":"post","link":"https:\/\/marabelia.com\/en\/how-to-control-web-optimization-and-seo-wordpress-guide\/","title":{"rendered":"How to Control Web Optimization and SEO (WordPress Guide)"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]Before explaining how I prepare a website for optimization and SEO positioning, I will talk about the online tools I use to analyze results before and after<\/em> improvements<\/strong>:<\/p>\n
Performance and SEO Analysis \u25b6 WOORANK<\/span><\/h6>\n

Even in its free version, Woorank<\/em><\/a> reliably and intuitively provides essential information for analyzing the performance and SEO of our website.<\/p>\n

By simply entering our URL, the tool will indicate, in just a few seconds, all the important data we need about our website traffic, social impact, content keywords, indexing status, usability, security, and web or mobile optimization, among others.<\/p>\n

Although some users complain about certain instability and lack of reliability in the application, the truth is that, as a reference and guide for web analysis, it is the most complete (free) tool I have found.<\/p>\n

Measuring Website Loading Speed \u25b6 PINGDOM \/ GOOGLE PAGE SPEED TOOLS<\/span><\/h6>\n

Pingdom<\/a> is a free online tool that allows you to test a page\u2019s load time, analyze it, and identify bottlenecks. It checks load time, page weight, page performance rating according to Google PageSpeed<\/a> (another essential tool)<\/strong>, and provides a list of performance values to apply precise solutions to improve our website’s performance. We can also use Google\u2019s Page Speed Tools<\/a> directly, which are equally useful although they provide less information.<\/p>\n

See My Website As Google Sees It \u25b6 SEOBROWSER<\/span><\/h6>\n

SEO-Browser<\/a> is a tool that allows you to see how search engine robots view your website. In its free version, we can see how Google<\/em> actually reads our text, titles, and images, and in the premium version it also allows views from other search engines like Yahoo<\/em> or Bing<\/em>, and provides more detailed analysis.<\/p>\n

It is a fundamental tool for analyzing our website\u2019s SEO.<\/p>\n

View Our Website on Different OS, Devices, and Browsers \u25b6 BROWSERSTACK<\/span><\/h6>\n

Browserstack<\/a> is the must-have application to see how Internet Explorer<\/em> wrecks our beautiful website, turning it into a complete disaster\u2014especially on outdated operating systems.<\/p>\n

Seriously though, never consider a website finished until you\u2019ve run a full Browserstack<\/em> test. Although we may be used to browsing with Firefox<\/em> or Chrome<\/em> and using the latest Mac OS, not everyone is that up to date. Think of your mother or your relatives from the countryside\u2014they matter too.<\/p>\n

The most dreaded part of being a web developer is facing the harsh reality of Explorer<\/em> and its interpretation of our website. Probably, after running the Browserstack<\/em> test, you\u2019ll have to make a few adjustments and rewrite CSS to accommodate this picky browser that\u2019s still used by a considerable portion of the population.<\/p>\n

If you want to run a quick test just for Internet Explorer<\/em>, you can also use Netrenderer netrenderer.com<\/a><\/em>, which is faster than Browserstack<\/em> and doesn\u2019t require registration, but is very limited as it only provides a screenshot of the top portion of the website for different Explorer<\/em> versions.<\/p>\n

Website Traffic Analysis \u25b6 GOOGLE ANALYTICS<\/span><\/h6>\n

At this point, there\u2019s no need to elaborate on Google Analytics<\/em><\/a>. It\u2019s simply an absolutely essential tool for SEO. Period.<\/p>\n

Website SEO Analysis \u25b6<\/span> GOOGLE WEBMASTER TOOLS<\/span><\/h6>\n

If Google Analytics<\/em> is the mother of SEO, Google Webmaster Tools<\/em><\/a> is the father. Both tools are essential for managing the SEO of our website, and the information they provide is 100% reliable, accurate, and complete regarding traffic and Google searches leading to our site.<\/p>\n

You may also be interested in: robots.txt, .htaccess, GZIP compression, and sitemaps.xml<\/a><\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text]Before explaining how I prepare a website for optimization and SEO positioning, I will talk about the online tools I use to analyze results before and after improvements: Performance and SEO Analysis \u25b6 WOORANK Even in its free version, Woorank reliably and intuitively provides essential information for analyzing the performance and SEO of our website. […]\n","protected":false},"author":1,"featured_media":13360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,96,89,98],"tags":[],"class_list":["post-14828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-communication","category-seo","category-web-optimization","category-wordpress-2"],"yoast_head":"\nHow to Control Web Optimization and SEO (WordPress Guide) • Marabelia | Agencia Digital en Valencia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marabelia.com\/en\/how-to-control-web-optimization-and-seo-wordpress-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Control Web Optimization and SEO (WordPress Guide) • Marabelia | Agencia Digital en Valencia\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]Before explaining how I prepare a website for optimization and SEO positioning, I will talk about the online tools I use to analyze results before and after improvements: Performance and SEO Analysis \u25b6 WOORANK Even in its free version, Woorank reliably and intuitively provides essential information for analyzing the performance and SEO of our website. 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