{"id":14837,"date":"2014-08-23T12:09:28","date_gmt":"2014-08-23T10:09:28","guid":{"rendered":"https:\/\/marabelia.com\/?p=14837"},"modified":"2025-06-23T12:57:20","modified_gmt":"2025-06-23T10:57:20","slug":"12-tips-to-organically-position-your-website-and-generate-sales","status":"publish","type":"post","link":"https:\/\/marabelia.com\/en\/12-tips-to-organically-position-your-website-and-generate-sales\/","title":{"rendered":"12 tips to organically position your website and generate sales"},"content":{"rendered":"
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The virtual world evolves nonstop, and new resources constantly emerge to make visiting a website much more pleasant, surprising, and even fun. Check out the beautiful websites we’ve gathered.<\/a><\/p>\n

In this post, we want to give you some tips on the key factors for creating a fantastic user experience so you can achieve your goal: conversion<\/span><\/strong>.<\/p>\n

1. If they don\u2019t see you, it\u2019s like you don\u2019t exist: positioning.<\/strong><\/p>\n

It\u2019s pointless to have a wonderful website if search engines (Google, Yahoo, Bing, Ask…) don\u2019t recognize it. This may happen due to various issues, for example, if it\u2019s built in Flash or uses frames and JavaScript links, etc. We already know that Flash and the Apple universe never got along\u2014Flash doesn\u2019t display properly on iPads and iPhones, and Google ignores it and doesn\u2019t index it. Does your website use Flash? If so, you should say goodbye to it and opt for the new HTML5, which supports animations, videos, etc.<\/p>\n

If you use WordPress, we recommend the Yoast SEO plugin to optimize your website. It allows you to eliminate other plugins like XML Sitemaps, RSS Footer, Robots, or No Index No Follow<\/em>, because WordPress SEO already includes these features. The fewer plugins you have, the faster your website loads, so it has everything you need.<\/p>\n

2. Measure results and act accordingly<\/strong><\/p>\n

What do your users visit most? What day had the most visits? What works and what doesn\u2019t? Measure, reflect, and act based on data. Google Analytics<\/a> or Google Webmasters<\/a> are essential for this task. And you might ask why we focus only on Google tools when there are other search engines\u2014because Google accounts for over 90% of search market share. Still, it doesn\u2019t hurt to register on Yahoo & Bing<\/a>; customers are found in the most hidden places!<\/p>\n

3. Responsive is a must. Period.<\/strong><\/p>\n

Responsive web design is one that adapts to the screen size of the device you\u2019re using to view the website. Over 60% of users browse the internet from mobile devices, and that number keeps growing. Visiting a site that\u2019s not mobile-friendly can be a nightmare\u2014zooming in, trying to tap on menu buttons is uncomfortable. And when it comes to viewing products, it’s a deal-breaker… that\u2019s exactly what happens when we try to browse Conforama\u2019s website\u2026 (if Conforama ever modernizes, we\u2019ll gladly remove this paragraph)<\/del><\/p>\n

But it\u2019s not just about mobile phones\u2014tablets, mini laptops, etc., matter too.<\/p>\n

You can check how your website looks on different devices at:<\/p>\n

quirktools.com\/screenfly<\/a><\/p>\n

If your company\u2019s website is on WordPress and it\u2019s not responsive, you can try a plugin made for this purpose. Good luck! At Marabelia, we build mobile-friendly websites from the ground up, of course<\/em>.<\/p>\n

\"responsive<\/p>\n

4. Not everyone uses your browser\u2014Internet Explorer still exists<\/strong><\/p>\n

We have a website we proudly showcase, but on cousin Luisa\u2019s computer, it appears completely broken\u2014oh, the horror!<\/p>\n

You need to thoroughly check how your site and all its pages display in every browser. How?<\/p>\n

Here you can see how it looks in Explorer browsers:<\/p>\n

netrenderer.com<\/a><\/p>\n

In the following link, you can preview your site in iOS and other browsers (registration required):<\/p>\n

browserstack.com<\/a><\/p>\n

Don\u2019t forget there are many browsers out there\u2014we tend to think everyone uses the same one as us, but nothing could be further from the truth!<\/p>\n

\"browsers<\/p>\n

5. We love giant images and minimal (but also big) text<\/strong><\/p>\n

We read vertically, we focus on images and headlines, and only click to read more when something catches our eye. Make it easy for your visitors. It\u2019s like when kids read a storybook\u2014the more pictures it has, the more appealing it is. Or like reading a newspaper\u2014we go straight to the headlines. So, on your homepage, skip the walls of text and expand your content on interior pages.<\/p>\n

Play with fonts, sizes, and typefaces. The trend is toward XXL-sized typography.<\/p>\n

Looking for beautiful, royalty-free images? Here you\u2019ll find images and other cool stuff.<\/a><\/p>\n

6. Summarize, prioritize, and highlight<\/strong><\/p>\n

Some websites are almost endless, with menus, submenus, and sub-submenus leading to infinite scrolling pages\u2026 The user wants to see what you offer at a glance. Think about what information is most important and essential.<\/p>\n

Break down your content into small blocks and emphasize visuals. Remember to use PDF files for users to download longer texts (regulations, announcements, etc.). You can reduce PDF file sizes here online for free.<\/a> Your pages will be light and elegant!<\/p>\n

When we talk about usability, we mean making a website easy to use, where content is just right\u2014not too much, not too little.<\/p>\n

For instance, think about how many people will want to contact you after finding you online\u2014make it easy! Your contact page should always be in the main menu. It\u2019s incredibly frustrating to search for a company\u2019s phone number or office location and find it\u2019s mission impossible<\/del> or it takes more than a minute.<\/p>\n

7. To each their own color palette<\/strong><\/p>\n

What do you want to convey? Elegance, quality, professionalism, optimism, creativity? Your website\u2019s design will partly determine your business\u2019s success. Don\u2019t underestimate it\u2014we buy with our eyes. For inspiration, visit Color Hunt<\/a> and create your own palettes. This topic deserves its own article, which we\u2019ll write soon.<\/p>\n

8. Better follow the law!<\/strong><\/p>\n

Let\u2019s get serious\u2014noncompliance can cost you a hefty fine. The rules boil down to three main requirements:<\/p>\n