Important: This post is an example of on-page SEO for the keywords “Marketing” “digital” “on-line” “online” “on line” anchored to our geographical area “Valencia”. If you are interested in our marketing and positioning services for your business, visit our online Marketing section:
https://marabelia.com/marketing-digital-valencia/
Example of keyword stuffing with the keywords Marketing online Valencia
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Digital Marketing in Valencia
Digital / online marketing, also called marketing 2.0, cybermarketing or Internet marketing, consists of a series of actions and strategies aimed at selling our product or service through the Internet. Online marketing is carried out through different channels such as corporate websites, blogs, social networks, mailings, videos, etc… and includes tasks of strategy, execution, and management, as well as writing and design tasks.
If you need marketing 2.0 to promote your business, the primary step is to analyze your sector and your company and propose a strategy tailored to you. We will see what the competition is doing and who your target audience is, and we will determine which marketing methods may be more profitable for you.
For example, if your company is already established and you have a good customer database, we can start by creating an email marketing campaign (through Mailchimp, for example); if your audience is young, we can focus on social networks like Instagram; or if you need to position your product on the Internet, we can work on SEO / SEM campaigns for online positioning.
Online positioning
You may have heard about SEO (Search Engine Optimization) or in Spanish, as it’s commonly called: search engine positioning (Google, Yahoo, Bing) or search engine optimization.
When we talk about SEO we refer to the process of improving the ranking of a website or, more specifically, of certain keywords (Key Words) contained on the website — in the organic results of different search engines.
More than positioning a product or a brand, the task, the goal, and the difficulty is to position a niche and anchor it to the client’s brand. You’ll understand better with an example:
If I have created a company called “Camisisimo” that sells designer t-shirts through an online store, the hard part is not positioning ourselves in search engines (being found when they search…) with the word “Camisisimo,” since it’s a newly invented word with no competition on the Internet and it will be in first position from the moment search engines index it. The real difficulty is positioning the niche, that is, when customers search for “designer t-shirts” (our keywords) they see our t-shirt sales website on the first pages of Google (ideally the first page), since it’s the only way to attract customers/potential buyers and generate online sales.
Offline marketing vs online marketing?
Starting an online marketing campaign does not mean forgetting offline marketing (traditional advertising). In fact, it’s recommended to work on both channels. Not all the target audience is on the Internet; customers are everywhere: walking down the street, reading a magazine, or talking to their friends on the phone. In the most unexpected places you can find your best customers.
Offline marketing is especially recommended for companies with a local physical business. For example, if you are going to open a t-shirt shop in downtown Valencia, it might interest you to create flyers with a nice design and distribute them throughout the city or put up some eye-catching billboards announcing the opening of your new store, with a map of Valencia and an icon showing your address. You can also run a street marketing campaign to make your business go viral by word of mouth.
Local online marketing. If your business is in Valencia.
When we talk about local businesses, for example, that same t-shirt shop in the city of Valencia (for searches: designer t-shirts in Valencia), the difficulty of positioning that product is lower, although it largely depends on the competition that niche has locally:
If there are 50 companies in our sector in Valencia trying to position themselves with the terms “design in Valencia“, we will have to overcome those 50 competitors to come out on top.
Therefore, one of the questions we always ask clients is whether they want to position themselves only locally, regionally (Valencian Community), nationally (Spain), or internationally. The wider the radius, the bigger the challenges and complexities.
What are your prices for communication or marketing campaigns?
Our hourly rate is 30 euros but the amount of money you need to invest in your campaign depends on the number of actions you need to execute, the difficulty of promoting and positioning your business (due to competition, your current positioning, or the general interest in your business sector), and how quickly you want to see results.
Obviously, the more hours you invest, the more expenses you have, but you will also see results faster. At Marabelia we will perform a prior audit and tell you what the best strategy for your business is, what we can do, and roughly what kind of results you can expect and approximately how much time and money you will need to invest in your campaign.
Do you work outside Valencia?
We have clients all over Spain but most of our clients are from the city of Valencia or the Valencian Community. For online marketing cases, the location of the business is really irrelevant. We can communicate with our clients via Skype, phone, etc., and the work is just as effective. For clients who want offline marketing campaigns, we can work on strategy and design, but for execution, we generally need intermediary companies or apply an extra charge to our rates for travel.
The truth about online positioning and marketing…
This Marabelia post is an SEO experiment aimed at positioning some very specific key words you will have seen repeated over and over in the text: “MARKETING ONLINE VALENCIA“, and we have also added other keywords that interest us to rank such as “DESIGN” or “SEO”. If you notice, the text is super optimized for our terms, meaning the use of the keywords (marketing-online-valencia) is excessive and it’s obvious that we want to rank in that niche, this is what is called keyword stuffing. This practice should be penalized by Google in principle, however, we used the tool http://tools.seochat.com/ to test our competition and found that the top positions are the trickiest. They use what’s called Grey SEO, a technique that skirts the limits of what Google allows in content generation. They don’t generate nonsense texts stuffing terms everywhere, but create coherent texts while cramming the keywords they want to rank everywhere. If they were truly white SEOs they wouldn’t need to be so persuasive, they’d only write natural texts, but really what “natural” text includes the word Valencia 30 times when they aren’t even talking about the city? XD
We’ll explain better when you come talk to us, but positioning keywords isn’t just about optimizing texts (which is part of it), many other things are needed to appear on the first pages of Google, such as linkbuilding, meaning links, links, and more incoming links to your website! Also visits and more visits preferably with visitors interacting with your page, browsing other sections, staying longer! All this can be naturally achieved by writing a lot (periodically) and very well about topics that interest people (White SEO). It can also be done unnaturally by doing heavy mailing, placing links to your website everywhere, poorly translating texts to add content to your blog (and position keywords everywhere), and spamming friends and acquaintances to generate more visits or links. The third way is totally black hat, automating processes with bots that do all these tasks saving a lot of time. Is it legitimate? Well! Ideally you want to be authentic but the goal is to achieve the goal, right?
