Digital Marketing and SEO

At Marabelia, we bring together brand strategy, SEO, data, content and technology to understand how a business is searched for, found and perceived. We carry out comprehensive audits and combine insights from SE Ranking, Google Search Console and Google Analytics 4 to turn problems and opportunities into an action plan. Based in Valencia, we work with projects everywhere, combining human analysis, thoughtful copywriting and AI tools that help us go further without losing good judgement.

Brand and strategy audit

Before proposing any action, we examine the brand as a whole: positioning, value proposition, services, audiences, tone of voice, identity and digital presence. We look for inconsistencies, weaknesses and opportunities so the strategy starts from what the business is and what it aims to become.

What do we gain from this initial audit?

A clear diagnosis, priorities and a roadmap connecting communication, website, content, SEO and acquisition. Publishing for the sake of publishing may keep everyone very busy, but it does not necessarily take the brand anywhere.

Advanced SEO audit

We review crawling, indexation, architecture, metadata, internal linking, performance, content, structured data and potential duplication. We do not stop at an automated score: every finding is interpreted in the context of the website, the business and the searches that genuinely matter.

What problems can an SEO audit uncover?

Pages competing against each other, weak content, technical errors, unnecessary redirects, orphaned URLs or templates that hold back performance. We deliver recommendations ordered by impact and difficulty, making it clear what should be addressed first.

Website architecture and hierarchy

We organise pages, categories, menus, headings and internal links so every piece of content has a clear purpose. Good architecture helps people navigate, search engines understand the site and the brand explain everything it offers.

How do we organise content?

We define core topics, search intents and priority pages, then structure the information with a coherent H1, H2 and H3 hierarchy. We also design the internal linking system to support navigation and strengthen strategic URLs.

Keyword cannibalisation and search intent

We detect when several URLs are trying to rank for the same search and end up dividing signals, visibility or clicks. We compare rankings, queries, landing pages and search results to distinguish genuine cannibalisation from normal overlap between related content.

How do we resolve keyword cannibalisation?

We decide which page should take priority and assess whether to merge, redirect, rewrite, change the angle or strengthen internal links. We then monitor progress to confirm that Google has understood the new division of roles.

Connected SEO data

We combine SE Ranking data with Search Console impressions, clicks, CTR and queries, as well as behaviour and conversions from Google Analytics 4. This takes us beyond monitoring positions and helps us understand what happens before and after every visit.

Why do we not rely on a single tool?

Because a keyword can climb the rankings without generating business, or receive many impressions but hardly any clicks. Connecting sources reveals opportunities that would otherwise go unnoticed and lets us make decisions with context—not with a collection of pretty little numbers.

Competitor research and opportunities

We analyse organic and paid competitors, keywords, high-visibility pages, content, adverts and areas that remain underdeveloped. We also identify who truly competes in Google, which does not always match the list of rivals a brand has in mind.

Is this about copying competitors?

Not at all. We study them to understand the landscape, identify patterns and find opportunities of our own. The goal is to build a distinctive and realistic strategy—not become a slightly dishevelled version of whoever is already ahead.

Strategic SEO copywriting

We write for people without forgetting how they search. We combine search intent, brand voice, clarity, persuasion and structure to create editorially sound copy: content that ranks, explains the offer clearly and helps people make decisions.

What content do we write or optimise?

Service pages, landing pages, categories, articles, case studies, metadata, calls to action and content guidelines. We can start from scratch or improve existing copy without stuffing it with keywords until it stops sounding human.

Content and social media

We turn strategy into a recognisable, sustainable content system. We define topics, formats, tone, frequency and channels so the website, blog, newsletters and social media tell the same story without repeating exactly the same thing everywhere.

Can we manage your social media too?

Yes. We prepare editorial calendars, copy, design, photography, video, reels, scheduling and promoted campaigns. We adapt the service to the team and available resources, creating a consistent presence the brand can genuinely maintain.

Visibility in search and AI

We work to make the brand understandable, relevant and recognisable in both traditional search engines and emerging AI answer environments. We strengthen entities, sources, structure, topical authority and the consistency of published information.

Do we also analyse how the brand appears in AI?

Yes. We can study relevant queries, mentions, cited sources, perception and visibility against competitors. It is a rapidly evolving field, so we measure, experiment and avoid selling smoke sprinkled with technological glitter.

Automation and AI with Codex

We create bespoke workflows and tools to analyse large volumes of information, compare data, detect patterns and reduce repetitive tasks. We use Codex to accelerate technical processes and develop solutions tailored to each project’s working method.

What does Codex bring to marketing and SEO?

It helps us automate checks, structure audits, cross-reference exports, prepare reports and build WordPress-specific integrations or features. The tool multiplies our analytical capacity; judgement, decisions and review remain firmly ours.

Paid advertising

We design and manage campaigns in Google Ads and other digital media to capture demand, launch services or extend the reach of an initiative. We connect adverts, landing pages and measurement so investment becomes part of the strategy instead of operating in isolation.

How do we manage advertising investment?

We configure conversions, keywords, negative terms, audiences, creative assets and budgets. We review results regularly and optimise Search, Display, Shopping or remarketing campaigns according to the agreed goals.

Media relations and communication

When a brand needs to move beyond its own channels, we plan communication and outreach with digital media, publications, collaborators and communities. We identify spaces that fit the project and coordinate the message to build reach, reputation and authority.

What can media relations include?

Press releases, dossiers, media selection and outreach, sponsored content, collaborations, launch promotion, coverage reports and event support. Every action is assessed for fit and usefulness—not for the number of logos it adds to a report.