If you have a small business, a company, an organization, an association, or have ever needed to make a public announcement, you’ve probably had to resort to a “mailing” strategy — or, more clearly, “mass email sending.” Well, remember that things like the “privacy policy” are regulated by law and usually expressed like this:
“Your personal data will be used to respond to your request for information, to manage and provide the services offered by XXX, and to send future commercial communications and relevant information about events, seminars, courses, products, and services that may be of interest to you. The rights of access, cancellation, or rectification, as well as the right to object to data processing, may be exercised in accordance with current legislation before XXX.”
These boring paragraphs basically mean that you cannot use people’s emails for mass mailings whenever and however you please. Email account owners must be able to exercise their rights to unsubscribe and should also know how they ended up on these mailing lists.
That’s why there are useful tools like Mailchimp to make our mailing tasks easier.
Mailchimp is an application that allows us to create mailing lists, indicating why those emails are in the list (something the users will see), and allowing the recipient to automatically unsubscribe from that list and provide a reason, if they wish.
Additionally, this tool allows you to create HTML structures to design newsletters and other types of email communications, enabling design customization and image hosting on its own servers.
The result? The recipient receives a well-structured email that doesn’t go to spam (apparently Mailchimp sends emails one by one, reducing the chance of being flagged as spam), can view the online version, read the privacy policy, unsubscribe from the mailing list, or forward the email so someone else can subscribe to the list… And we don’t have to do all this ourselves — Mailchimp takes care of it, and its content manager runs on its own!
Is there a catch? Actually, no. Mailchimp is free for up to 2,000 emails, after which you need the paid version. So yes, it’s the perfect tool for small businesses and organizations. That’s why Marabelia uses Mailchimp! 😉
