Falling in love | Graphic Design / Product Design / Illustration
We created this packaging for a jewelry/fashion jewelry chain that was looking for an innovative design—one that would touch people’s emotions and offer a new perspective on the concept of “Valentine’s Day” without departing from the romantic aesthetic that defines it.
The main strategy of our packaging project was to study the potential for the target audience to identify with the illustrations in the design pattern.
Our starting concept was to move away from the classic representation of love as man/woman and instead explore broader ideas such as sweetness, companionship, tolerance, self-love… avoiding imposed clichés. We placed greater importance on love itself, which can be found everywhere (reading alone, a dog’s love for its owner, the affection between two friends, etc.), and reflected this in the design while blending it with the romantic aesthetic already rooted in customers’ minds.
The complete campaign design was created by our illustrator, Ade Estellés.
