Improve Organic Positioning (SEO) by Geolocation (Valencia)
In this article, we will explain some of the strategies we use at Marabelia to improve the online positioning of our clients, most of whom want to be found with key terms related to the geolocation of their business. In our case, we are talking about companies from Valencia.
Automatic Technical Report of On-Page SEO
We analyze your website to identify the most important errors and correct them for proper SEO optimization. For this, we use the tool SEIGOO: https://seigoo.com.
This tool will provide us with an automatic report including all the key technical aspects we need to improve and fix to optimize our website’s SEO. Seigoo will generate an SEO analysis showing a total score based on a 100-point scale. This percentage corresponds to the visibility and effect your company currently has on the Internet according to the Capo algorithm, which is based on 70 criteria. These parameters include search engine data, page structure and performance, mobile compatibility, loading time, and web visibility, among many others.
Main Points of the Technical SEO Report:
Seigoo uses three colors for its owls to easily differentiate and identify the elements that need review. The green color indicates parameters that meet Google’s requirements, the red color highlights those that are not properly optimized for SEO, and the gray color is reserved for explanatory owls, which provide detailed information throughout the report about specific elements:
Once we have generated our automatic report, we will proceed to correct and improve our website based on the results obtained. For good geolocated positioning, our web title, meta description, and headings should include our key term, in this case “Valencia“, associated with the keywords or key phrases defining our business activity.
Our website should have backlinks, internal links, and external links pointing to it with good quality, meaning websites with a high Pagerank linking to our page.
Furthermore, we need our website to be technically well configured in the robots.txt file and to have good analytics tools incorporated, such as Google Analytics and Search Console.
It goes without saying that we will need to optimize our website’s loading time as much as possible for both desktop and mobile devices, minimizing the user’s waiting time until the page is fully loaded.
If we have Social Media, we can link them internally, which will also help improve our online positioning.
Fundamental Tools to Work on the Online Positioning of Our Website
Search Console and Google Analytics
Once the technical study of our website is done, we must establish an improvement plan so that technically our website is ready to begin being managed at the positioning level. Within this plan, we will also include strategies related to the implementation of page titles, H1, H2, H3 headings, and paragraphs where Google can locate our key terms and their synonyms or related terms.
The essential tools we will need are all those related to website visit statistics and the key search terms that lead users to land on our website.
Our website must be registered with the main search engines (Google, Bing, and Yahoo!). The Bing registration can be requested from https://www.bing.com/webmasters/about, and our website will also be registered on Yahoo. In any case, Bing and Yahoo are residual search engines with very few users, so our positioning efforts will be focused on Google and its tools.
At Marabelia, we recommend registering our website using the plugin Google Site Kit
Site Kit by Google – Analytics, Search Console, AdSense, Speed
Once our website is registered in Search Console and Google Analytics, we must prepare a report regarding the monthly visits our website receives, the main pages visited by our users, and on the other hand, the landing keywords of our website.
Keywords are the main SEO assets we have; if our website is not optimized for those key terms or the public does not find us with those key terms, the strategic positioning will definitely not be working.
There are free online tools like Ubersuggest (https://neilpatel.com/es/ubersuggest/) that allow us to get an immediate keyword report without needing to have Search Console installed. This is especially useful to establish comparative graphs of our website against competitors, that is, those websites that are better positioned than us with the selected key terms.
General SEO Metrics of the Website
These are the main values we must observe in our keyword analysis.
SEO Keywords: The keywords with which this domain is ranked in organic searches.
Volume: The number of searches these words have in a month.
Position: The average position of this URL in Google searches.
Estimated Visits: The estimated web traffic that this webpage receives from Google for this particular term.
Ubersuggest will also tell us how many visits a website has, how many backlinks, keyword ideas, and a competitor analysis in its premium version. In any case, its free version can be enough to get a general idea of our website’s SEO situation for the main keywords.
If we want to boost our website with Google Adwords, this tool will also provide a list of relevant keywords, along with metrics such as:
- Volume – the amount of monthly searches for the keyword on Google
- CPC – the average cost per click if you want to use Google Ads
- PD – the estimated competition in paid search
- SEO Difficulty (SD) – the estimated competition in organic search
This will be very useful when preparing Adwords or Display campaigns for our website.
Competitor Analysis and Their Key Terms
Geolocating with “Valencia”
This study is essential to begin performing good web optimization and to define our strategies and objectives.
A competitor analysis is nothing more than identifying your competitors and evaluating their strategies to define their strengths and weaknesses in relation to your own business. Thus, something so simple becomes a critical part of a company’s marketing plan.
Conducting a competitor analysis is as simple as entering our key terms in Google’s incognito mode and observing the results. For example, if we type in the browser “SEO Positioning in Valencia“, we will analyze the top 5 organic results that show the 5 best positioned pages regarding “SEO positioning” in our geolocated area, which in this case is Valencia.
Regarding these main competitors, we should observe:
- The website name, title, meta description, and its snippet (Google capsule)
- How the key terms are implemented inside the website (Headings, paragraphs, images)
- Internal structure of the website and its implementation regarding key terms (menus, footer, blog, categories…)
- How many monthly visits the website receives
- How many quality inbound links point to that website
- Google Ads campaigns associated with that domain
- Related technical report
- Domain age
Improving Our Website’s SEO to Outperform the Competition
We assume that we have already completed all the preliminary work, that our website has achieved a high-scoring technical report, that the title and meta description are appropriate, and that the headings and paragraphs contain the key terms and related keywords in the right measure. We also have other internal pages that reinforce these terms, as well as blog articles and related categories. We have reviewed the images on our website to also improve SEO through them by adding suitable titles and “alt” or “descriptions“. We are trying to attract visits to our site through social media and seeking quality inbound links, for example, by encouraging other blogs or supplier websites to link to our site.
In fact, we would already be doing a good job with SEO, yet we still don’t appear on the first or even the second page of Google, even though some time has passed since we started working on our positioning. Why is that?
The answer is that your geolocated business sector has high competition, which is also working with the geolocation of the key term, in this case “Valencia“.
When competition for keywords is very strong, we must apply SEO techniques that match the level of our competitors. These strategies generally require a minimum financial investment to achieve our objectives.
Google My Business
Keeping your Google My Business profile complete and updated with products, news, and positive reviews is essential since My Business is prioritized in geolocated search results.
We need a high percentage of reviews, and a good investment in Google Ads will help us highlight our business in the city of Valencia.
Backlinks
With the free online tool Semrush ( https://www.semrush.com/ ) we can track the inbound links to our website, analyze their pagerank, and identify improvements. The free statistics we get from Semrush will be very valuable.
This tool offers an impressive free feature to create SEO content templates based on the competition, which includes a recommended list of sites to get quality links for your website. Let’s see an example:
It also includes an SEO Writing assistant to evaluate the SEO quality of your web texts, as well as other impressive tools to research competitors and identify opportunities for improvement.
Regarding backlinks, this tool is an excellent option to start finding places available to insert quality links to our website, which we can expand in the future, either through free directories, purchasing backlinks, or natural links.
Another free online tool we shouldn’t overlook is Ranking Coach https://www.rankingcoach.com/, which provides a thorough analysis of our website, identifying SEO weaknesses related to our key terms and proposing specific improvements and exclusive (paid) features such as bulk directory submissions and Google Ads campaign automation, among others:
Other options to consider for backlinks include purchasing links through websites that offer this service such as prensalink.com or publisuites.com, where you can buy link-building packs of different qualities (Pagerank).
Other directories or websites where we can register our site and include quality backlinks are:
- Disqus.com
- Issuu.com (PDF)
- Calameo.com (PDF)
- Infobel.com (Directory)
- Paginasamarillas.es (Directory)
- Vulka.es (Directory)
- Infoisinfo.es (Directory)
- Scoop.it (Forum)
Web Traffic
Does your website have no visitors? Don’t worry, because now with purchasing web traffic you can get many visitors in real time. Web traffic is the best way to promote a service or product, as it redirects all search engines towards your website.
The platform with the best offers for buying web traffic is https://www.comprar-seguidores.info/producto/comprar-trafico-web/.
You can choose the country of origin of the visits and the delivery times. Increasing web traffic to your site will allow you to better compete with others and thus achieve the best positioning within the vast Google ecosystem. That is why many people who use the SEO platform recommend purchasing web traffic. It is essential to boost any project as well as improve online popularity.
Other strategies for geolocalized online positioning (Valencia)
Without a doubt, this article is just an outline of all the strategies we can implement to improve the online positioning of your company. If you need more information, we recommend you visit our web section Online Marketing Valencia. You can also check our digital marketing prices at Web, Graphic, Marketing and Video Prices and review all our services at Web Design in Valencia | Online Positioning.
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