What is a WordPress website?

WordPress is an open-source content management system (CMS). A content manager that allows anyone with a user level to self-manage their website — yes, just like you. You will be able to edit texts, add images, and publish news very easily. The use of content management systems has meant a big leap because before, only those with coding knowledge could modify a website (with the difficulty and cost that entailed).

Besides WordPress, there are other CMS platforms (Joomla, Drupal, etc.) and each has its pros and cons, but WordPress wins by a landslide for two main reasons:

  • It is the most popular CMS: 60% of the websites in the world are built with WordPress. This means thousands of people developing themes, plugins, and creating new websites. Betting on a niche technology can be very risky because it might become obsolete and leave us stuck with a system that is no longer updated (something like what happened with VHS and Beta videos, remember?).
  • It is the easiest to use; the learning curve is short for simple actions. For more complex tasks or things you don’t have time for, you can always count on Marabelia.

I want a starter website that can grow over time with a blog, a store, a forum, webinars, an intranet, adding languages… is that possible?

Welcome to the WordPress universe! Yes, it is possible. Once the basic website is created, it can always be expanded with endless possibilities: online store, professional directories, intranet, forums, languages, and more than you can imagine.

This is possible thanks to plugins (WordPress extensions) that we will install according to your project’s needs. Some plugins are free, others are paid, some are simpler, and others more advanced. Tell us your idea, and we will get to work to find the most suitable solution and bring it to life.

Once I have my website completed, do I need to hire maintenance?

When we finish your website, at Marabelia we offer you 3 options:
  • Turnkey solution — goodbye with love! We deliver your WordPress website with all passwords and access so that you or the person/company you choose can update and change the content from now on. Our contract includes 2 hours of training to teach you how to self-manage the website.
  • Monthly maintenance: our most pampered clients. From €50 per month, you can have basic maintenance so your WordPress is always up to date with the latest version, plugins updated, and we will take care of uploading new content. If you want us to manage social media and online marketing actions, we will need to study how many hours are needed per month and adjust a budget. Oh! The hours accumulate, so if one month you don’t use all the contracted time, you have more hours to use in the following months.
  • On-demand maintenance: some clients prefer to call us only when they need something specific — well, no problem! We study the needs and provide an exact quote for the work to be done.

I have a website from years ago. Is it better to do a redesign than to start from scratch?

An outdated website can make you lose clients. If you have an “old” website, it may not only be technically outdated (so it might not display correctly or at all on some browsers or devices) but also aesthetically it will look outdated.

In the past, websites contained smaller images and lots of text, as if they were written publications or advertising brochures. Nowadays, websites have a very clean design, with key and essential information oriented towards SEO and, above all, the user, large and attractive images, and of course, they are adapted to tablets and mobiles (responsive).

Your old website can serve as a base and a source of information, but the work involved in time is similar to starting from scratch.

Do you also handle the images/videos for the website?

Yes. We carry out photo sessions of facilities, team, products, etc.

If you already have a trusted photographer or have your own material, great! If you don’t have anything but your budget doesn’t allow for a session (starting from €100), we also select photos from royalty-free image banks.

Additionally, you can count on Marabelia for creating videos, a great way to boost your content’s ranking on Google and showcase the best of your company. If a picture is worth a thousand words, what’s a video worth? 🎥🎬

How do I promote my website?

This is where online marketing comes into play: mailings, social media, SEO positioning, SEM… a whole world of possibilities that we will study to provide you with the solution best suited to your specific case. At Marabelia, we offer you the possibility to have us as your communication department by the hour. We dedicate monthly time to online marketing actions and website maintenance.

Do you only create websites in Valencia? What is your geographic scope?

Our office is in Valencia, but we work nationwide. We have even created websites, graphic design, and video animations for clients in Germany, Malta, and the United Kingdom. With phone or Skype, distances don’t matter, and we can communicate perfectly without the need for a physical meeting.