An impossible machine built to talk about creativity
Creatrón began as a joint campaign for Entropía Creatividad, developed with Francisco Romero and Panxo Barrera’s creative freedom. The challenge was to turn an abstract idea —expanding creativity— into a distinctive visual story with a universe of its own.
Concept, storytelling and web design in one idea
We created the Creatrón® Creativity Expansor: a fictional machine designed to take ideas a little further. The project brought together concept development, copywriting, art direction and bespoke web design, presenting the campaign as an experience rather than a conventional information page.
An audiovisual piece with a mockumentary soul
The film introduces the machine with humour, mystery and a deliberately over-the-top tone. Image, rhythm and narration make this impossible product feel surprisingly believable, reinforcing the campaign’s experimental character and making it genuinely memorable.
A campaign designed to be remembered
The website and film work as a single piece: first sparking curiosity, then explaining the concept without losing its playful spirit. Creatrón is one of those projects where strategy and fun understand each other especially well. Explore more of Marabelia’s film and advertising work.
