Explaining a technical problem with humour and clarity
Novanor needed to present its damp-repair solutions in a direct, approachable and memorable way. We devised a TV commercial that turns an everyday technical problem into a short, easy-to-follow story with a light-hearted tone.
An idea created for television
We shaped the message to capture attention from the opening seconds, explain the service clearly and associate the brand with a professional solution. The pace, narrative structure and visual language were adapted to television without losing Novanor’s personality.
Animation and voice-over that make the message memorable
The animations explain damp problems and their treatment in a simple visual way, while the professional voice-over guides the piece and reinforces its key ideas. Together, they communicate technical information without overwhelming the viewer.
A campaign broadcast on Basque public television
The result is a lively, recognisable advert designed for television and able to present the service in just a few seconds. The project brings together concept, script, animation, editing and sound in one coherent piece. Discover more work through our corporate film and audiovisual advertising service.
