A digital portfolio with the energy of the street

We designed and developed the website for Joke KPC, a multidisciplinary Valencian artist whose work connects graffiti, tattooing, painting, objects and brand collaborations. The website needed a character of its own while providing an agile framework for a highly diverse body of work.

The visual direction relies on large-format imagery, rhythm and direct navigation. Categories make it easy to explore tattoo work, murals, events, products and projects for brands including Fitzgerald, Antiga, Nove 25, Ulanka and Mazda, while keeping the artist’s universe recognisable throughout.

Artwork, commissions and shop in one visual journey

The architecture gives priority to the portfolio and shortens the journey from discovering a piece to meeting the artist and proposing a collaboration. The online shop is integrated as a natural extension of the project, offering artwork and products without interrupting the artistic experience.

The responsive design adapts each composition for mobile while preserving the impact of the imagery. The result is a website that is quick to explore, has a clear graphic personality and is ready to grow with new murals, tattoos, exhibitions and collaborations.

A digital identity that does not tame the artwork

The website organises the content without making it rigid: colour, line and Joke KPC’s visual imagination carry the story, while the interface provides order, access and continuity.