Posters that turn a match into a story
For Club d’Escacs Xàtiva, we developed a series of posters that present each tournament as an event with a personality of its own. We brought the strategic universe of chess into more narrative, expressive and contemporary visual compositions.
Creative concept and art direction
Each piece begins with a central idea and combines photomontage, colour and graphic resources in a cinematic atmosphere. Artificial-intelligence tools form part of the creative process, always guided by defined art direction and design decisions that give the collection coherence.
Clear information in highly visual formats
Dates, venues, categories, logos, QR codes and registration details are organised through an easy-to-read typographic hierarchy. The strength of the image supports rather than competes with practical information, helping each announcement remain memorable.
Adaptations for print and digital media
We prepared print-ready artwork and optimised digital versions, including Valencian-language adaptations. The result is a flexible collection with a recognisable identity that avoids repeating the same formula. Explore more Marabelia creative graphic design.
