Foxies is a parental-control app created to help families manage children’s access to the internet and provide a safer digital environment. The project needed a recognisable, approachable and contemporary identity that could communicate protection without feeling cold or overly technical.
The visual concept was built around the fox that gives the brand its name. Its expression conveys warmth and attentiveness, while the typography and colour palette bring clarity and trust. The result is a distinctive logo designed to work both within the app and across communications for parents and other adults responsible for children.
We extended the identity across a range of touchpoints so that Foxies would remain visually consistent throughout its communications. The graphic system was applied to informative and sales materials, cards, folded leaflets and branded clothing, adapting each composition without losing recognition or legibility.
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