An approachable identity for Facyl Chef
Facyl Chef offers baking solutions that are ready to prepare at home. The brand needed a simple, friendly and recognisable presentation that would communicate trust and ease of use while retaining the appeal of the culinary world.
Brand concept and logo design
We built a warm, practical visual identity using graphic resources inspired by ingredients, recipes and moments shared together. The logo and colour palette give the brand personality, while the typography remains clear across packaging, printed material and digital media.
A flexible graphic system
We developed a range of applications to ensure the identity worked beyond the logo. The system organises messages, varieties and content consistently, adapting to very different formats without losing its approachable character.
The brand manual documents logo versions, colours, typography, proportions and usage guidelines so that any supplier or team can apply the identity consistently.
Designed to grow
The result is a clear, optimistic and instantly recognisable brand, designed to support Facyl Chef’s growth and turn baking at home into an effortless experience. Discover more branding and graphic-design projects created by Marabelia.
